Have you ever thought of yourself as a brand ambassador? Regardless of whether or not your position title includes “communication” or “marketing,” what you say and do reflects the place you work. Do you love your job and want to share your company story with others?
If so, read on for some easy ways to help out. (If not, quit reading this blog and go find something you enjoy!)
1. Share Facebook posts.
You don’t have to do this each time your organization posts something – in fact, we advise against it! You can do this once per week, per month, or whenever you feel the need to share something to your friends about the awesome work you’re doing. How to do it: Login to your Facebook account. Go to your company Facebook page. Find a post you like. Hit “Share” and post it to your wall.
2. Forward an e-mail.
If your organization has an e-newsletter and you know someone who may benefit from the information in that email, just hit forward. Write them a quick personal note about why you’re sending it. You never know, they might end up signing up to volunteer for your non-profit, booking an appointment at your practice or become a repeat client at your business.
3. Write a blog post.
You don’t have to interview anyone and write about them. You don’t even need to be a wonderful writer. The easiest thing to do would be to talk about how you make a difference through your work at the organization. Trust me, the person in charge of blogging within your organization would love to have a quick break and have someone else write something. Leave the promotion of the post up to them. All you have to do is write the top 5 ways you make a difference or why you love working with your org. It’s a great way to get a new perspective and get more insight to your non-profit.
4. Snap a photo!
Are you wearing the exact same outfit as a co-worker? Enjoying lunch or coffee with colleagues? Having a really great brainstorming meeting? Snap a photo, and don’t forget to tag your brand social presence. Giving a glimpse into daily happenings is a fun and easy way to share your company culture – and ultimately, larger purpose with potential clients, donors and best of all, future brand ambassadors!
Simple as that! Although social media isn’t your job, engaging online will show you care about the work you do and value the work your co-workers are doing to help spread the word.