ALL THE CLICKS
Do you ever feel pressure to write a super-engaging (cough-clickable) headline? Headlines set up a story and give people a brief first impression. This lets them know if your article (or email) is worth their time. We understand how much a lil’ line of copy can have a huge impact on the success of a story.
DATA TO THE RESCUE
Our friends at Social Media Today shared some data [infographic] that will guide you in the right direction. Here’s a sneak peek:
- Don’t use these words: “magic”, “tip”, “simple”, “cure”, “easy” – people know nothing is easy and muggles don’t get to use magic. Cut the fluff and be real with your readers.
- Do this instead: use bracked information like [Slideshare] or [Infographic] and use descriptive words like “amazing”.
WHAT TO SAY WHEN YOU HAVE ONE TOO MANY…
Didn’t know you had a twin. We’re seeing double of Jenna Marbles – or we will, when her wax figure is unveiled at Madame Tussaud’s. Jenna has more than 15 million subscribers onYouTube alone and is the first social media star to have a wax twin. What makes her so successful? She knows her audience and listens to them – often making videos about topics requested by fans. Although you may think she’s a silly 20-something, businesses could learn a lot from her about content creation.
WHAT TO SAY WHEN ICE ICE BABY IS ON FLUSH THE FORMAT FRIDAY (RADIO)…
Stop – collaborate and listen. Coincidentally, that’s also what makes a good social strategy. Vanilla was before his time. @MashaBusiness hosted #BizChats and asked questions about how businesses can be more influential online. Read more.
WHAT TO SAY WHEN YOU WANT YOUR LUNCH BUDDY’S THIN OREOS…
Those look terrible… Buddy: “They’re actually really good! Want to try?”#ReverseWin. Instead of sharing with you all the things you should do on social, here are 8 things you do on social that will make your business fail. Stop doing those things.
THEY’RE DOING IT RIGHT
BRANDS THAT GET “IT”
Do you ever see an image on Starbucks’ insta and think to yourself, “Yaaasss. Give me an iced coffee right meow.” Just us? Here are some brands that are winning at social.
IT’S NO SECRET
Running a business and keeping up with social is time-consuming. But, it can be faster if you use the right tools with your team. We’re not getting paid to say this. We’re sharing this with you because these are some of the tools that have helped us at Tellwell organize our to-do lists and keep up on social posts. Our two favs. at the moment are: Asana and CoSchedule. What are some of your favorites? Let us know on Twitter @wetellwell!