As most people are sending their kids back to school, businesses are getting ready for the holiday shopping season. Yes, already. Here is some data from last year’s holiday shopping season. Since there are even more options for how to purchase gifts through the interwebs, we predict an even bigger increase for online/mobile shopping.
WHAT DOES THAT MEAN FOR MY BUSINESS?
Google, the internet know-it-all, shared 5 things to watch this year. Here’s Digiday’s overview as well. What does this mean for your business? Offer options for how people can purchase your products and services. Invest in mobile shopping experiences. If you have a physical location, find ways to bring online shopping in the store (online coupons, app, etc.). Also, don’t forget the small holidays. Anyone celebrating Cheese Pizza Day on Sept. 5?!
WHAT TO SAY WHEN YOUR EMPLOYEE IS IN A MOOD…
Hey there, Mr. Grumpy Gills. If you have a less-than-stellar work culture, turn it around! Here are some ways to do that – and to get your employees to be great brand ambassadors on social.
SOMETHING THAT ACTUALLY MAKES US SAY, “WHAT?!”…
7 out of 8 social messages to brands go unanswered. If your social community is reaching out to you with a question, that’s exactly what social is about. Respond back and the person who asked the question will have a more personal connection to your business. Not sure what to say? Here’s a handy social media response tool.[Tweet “7 out of 8 social messages to brands go unanswered. For real. Read #TheSocialShare for more info.”]
WHAT TO SAY WHEN YOU SEE A NEW WRINKLE…
Might be time for microdermabrasion and night cream. Everyone needs a refresh once and awhile. After 16 years, Google decided it was time for a brand refresh. Although everyone has an opinion (whether they like it or not), it’s interesting to see why they made the change and the variety of motions and elements.[Tweet “That’s phat. Other things people don’t say anymore: LOL. #brandvoice”]
- How-To: get started with Instagram ads. #businessDIY
- How-To: build your email list and keep it growing.
- How-To: create animated images and videos.
- Instagram updates its direct messaging
- LinkedIn updates its social messaging (we’re sensing a theme here)
- Blab. It’s a new social platform that combines a Google hangout experience with things like recording. More about Blab.