In 1951, a group of area leaders in north-central North Dakota decided that it was time for their rural community to establish a telephone service. A telecommunications cooperative was born in Minot, and its name was SRT. As times have changed, so has technology. SRT has expanded its offerings to include not just telephone, but security, TV, and broadband, with an extensive fiber-optic network across the region.
In 2020, the COVID-19 pandemic required SRT to adapt more than ever before, from the way they bring broadband into homes to the way they advertise their services.
That’s where Tellwell came in. SRT needed a series of commercials promoting their residential services, but in the era of COVID, they needed to create them in a way that was both cost-efficient and safety-conscious. We had to figure out how to produce six unique, engaging commercials while minimizing the number of filming days (a day and a half), number of people involved and in a way that protected our team, our actors, and SRT’s budget—literally giving them the most bang for their buck.