Every organization needs an establishing Brand Story video. This is that key video that you can share with anyone wondering who you are and what you value. You can also use video to establish your brand by inviting your audience into your brand history. Utilize old photos, old logos, family timelines; take your audience on the journey of what makes you, you.

With your Brand Story established, building Brand Awareness is taking the next step in sharing your story. What makes you tick? What’s your niche? Why do you do what you do? Brand awareness videos can include impact stories, product stories, and other anecdotes that help further establish who you are and what you stand for as a brand. We partner with you to identify these stories, and capture them in a way that connects your audience with your brand.

What better way to hype up your brand than by showcasing all the people who love you? Brand Hype Videos are the ideal way to share customer testimonials and employee stories. Some of the most powerful tools in your brand kit are authentic, beautifully-told stories from those who love your brand/product/service, sharing how it impacted them and made their life better. We work with you to identify these stories and share them across your platforms; whether it’s high-speed internet, real estate, or non-profit service work.

So you’ve established presence, grown awareness, and built some hype — now how do you keep your audience engaged? This is where Top-of-Mind Videos come into play. This content is often short, on-brand pieces that maintain your role as an industry leader, and keep you within your audience’s train of thought. They can be celebratory — a celebration of your organization’s anniversary; educational — quick tips sharing your expertise, bringing value to your audience; or just plain fun — like an April Fool’s day video that shows off some humor. As your partner, we have fun with these videos, with regular brainstorm sessions on how to keep your brand top-of-mind and leading the industry.