The Red River Children’s Advocacy Center Brand Refresh & Website project was spearheaded by our team with the aim to modernize and enhance the organization’s branding and online presence. Recognizing the need for an updated visual identity and a more navigable website, we implemented a comprehensive visual refresh package, which included the creation of a new brand style guide and variations of the logo. This was complemented by a redesigned homepage, new site styling, and templates for interior pages, all crafted to improve user engagement and accessibility.
In tackling the project’s challenges, our focus was on addressing the outdated visual elements and the poor user experience of the existing website. To this end, we conducted a thorough content audit, offered strategic recommendations, and developed fresh content that better reflects the advocacy center’s voice and approach. Additionally, our technical solutions included the deployment of Forminator, a robust form building tool that integrates seamlessly with Salesforce to enhance user interactions and data management.
The results of this project were significant, yielding an elevated brand identity and a substantially improved user experience on the new website. These enhancements have not only strengthened the center’s community presence but also streamlined their communication and service capabilities. This project stands as a testament to the power of thoughtful design and strategic web development in transforming an organization’s digital footprint and overall effectiveness.
