When Northland approached our team, they sought to highlight their unique position in the aerospace education sector, focusing on their comprehensive training programs and their notable success in student placement. Recognizing the potential impact of authentic student stories paired with the insights of Northland’s leadership, our team was tasked with creating a compelling video that would encapsulate the essence and value of a Northland education.
The central aim was to portray the expansive opportunities offered by Northland, setting them apart as a leader in aerospace training. By choosing to film on-site and utilizing interviews with key stakeholders, we crafted a narrative that visually and emotionally engaged prospective students and alumni alike.
Our approach involved:
In-depth Interviews: We conducted interviews with a current student and a representative from Northland, ensuring their personal and professional testimonies were heartfelt and persuasive.
Dynamic Visuals: We captured a range of footage showcasing over 30 aircrafts in Northland’s hangars, which visually demonstrated the scale and diversity of their training resources.
Story-Driven Content: We structured the video to narrate a journey – from a child’s dream of flying to a student securing a prestigious position at Boeing, illustrating Northland’s role in turning aspirations into reality.
