Different Work: Minnesota State Moorhead’s Honors College Opens With 300 Scholars

A scholar at a laptop in front of the Honors Lab sign at Minnesota State Moorhead

Case Story Different Work: Minnesota State Moorhead’s Honors College Opens With 300 Scholars An invitation to students already looking ahead Minnesota State Moorhead had a reputation problem it hadn’t earned. Ambitious high schoolers in the region assumed the serious students went somewhere bigger, or somewhere private, and that Moorhead was where you landed if college […]

Where Grit Meets Generosity: A New Digital Home for the MSUM Foundation

Minnesota State Moorhead campus

Case Story Nonprofit Website Design: Minnesota State Moorhead Foundation The moment giving becomes personal The Minnesota State Moorhead Foundation has always known something most fundraising shops take years to figure out: donors don’t give to institutions. They give to people. They give to the version of themselves that once showed up in Moorhead with more ambition than […]

Ronald McDonald House: Where Hope Takes Root

Still from the Ronald McDonald House impact film by Tellwell

Case Story Fundraising Campaign: Ronald McDonald House Charities of the Red River Valley A Winter on the Prairie That Brought an Entire Community Into the Story Every February, the Sweetheart Ball gathers a room full of people who care deeply about families navigating medical crisis. But in 2026, Ronald McDonald House Charities of the Red River Valley […]

Noridian Healthcare – From Behind the Scenes to Fully Seen

Noridian Healthcare brand assets designed by Tellwell

Case Story Healthcare Branding: Noridian Healthcare Solutions How Noridian Healthcare Solutions stepped into an elevated, human-first brand that finally reflected the work they’ve been doing all along For decades, Noridian Healthcare Solutions has done work most people never see, even though millions rely on it every day. They support Medicare, Medicaid, and commercial healthcare programs. They streamline […]

A Legacy You Can Feel: Heartland Trust’s 35-Year Story, Told the Way It Deserved

Photo from the Heartland Trust 35-year story photoshoot

Case Story Documentary Video: Heartland Trust A Legacy You Can Feel: Heartland Trust’s 35-Year Story, Told the Way It Deserved For 35 years, Heartland Trust has built something rare in the world of finance: a company rooted not in transactions, but in relationships. Generations of families have trusted them with their futures, not because of […]

Freedom Resource Center’s New Voice and Vision

Freedom Resource Center branding on a notebook, sweatshirt, business cards, and polo shirt

Case Story Nonprofit Branding: Freedom Resource Center A Brand That Belongs to the People: Freedom Resource Center’s New Voice and Vision For decades, Freedom Resource Center has stood on one principle: Nothing about us without us. They have walked alongside people with disabilities across Minnesota and North Dakota, making independence not just an idea, but a lived reality. But […]

Fired Up Together: The Hype Video That Energized a Campus

Cheering students in Moorhead Dragons shirts crowd along a red railing at a game

Case Story Higher Education Video: Minnesota State Moorhead Fired Up Together: The Hype Video That Energized a Campus When prospective students step onto campus, the first impression matters. Minnesota State Moorhead knew that Preview Days, Admitted Student Days, and Campus Visit Days needed more than schedules and talking points. They needed a moment that made […]

A Legacy Renewed: Kamp KACE Brand

Kamp KACE logo variations and a boy in a Kamp KACE "I Camp with Courage" T-shirt

Case Story Nonprofit Logo Design: Kamp KACE Four Decades of Memories in a Hand-Drawn Mark A Legacy Renewed: Kamp KACE’s Visual Identity for the Next Generation For nearly 40 years, Kamp KACE has been a place where kids with cancer and their siblings get to feel like kids again. Its logo, drawn by a camper […]

Minnesota State Moorhead: From Decline to Record Growth

Minnesota State Moorhead students in the Dragons Do More enrollment campaign

Case Story University Rebrand: Minnesota State Moorhead A Strategic Turnaround Case Story Just 18 months ago, Minnesota State Moorhead faced a critical inflection point. Declining enrollment, budget constraints, and limited regional visibility threatened the institution’s future. The university had fallen into a pattern of Midwest-humble messaging that failed to showcase its true strengths and potential. […]

Tellwell’s Story Makers Club Gift Box

Tellwell Story Makers Club gift box

Case Story Client Gift Design: Tellwell A Gift of Storytelling At Tellwell, storytelling is a team effort. Every project is a collaboration between our team and the incredible Story Makers—our clients—who bring their vision, passion, and authenticity to the table. To celebrate these partnerships, we created a gift box for our Story Makers: a collection […]

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