As a team of creatives with a passion for quality design, you can imagine how excited Team Tellwell was when InterOffice, a North Dakota-based furniture wholesaler, reached out to us about refreshing their website.
When InterOffice came to us, their website was difficult to navigate and did not reflect the quality of their product. Frankly, it just wasn’t “sexy.” Their team challenged us with creating a website that was highly visual, user-friendly, and functional in a mobile format.
The products that InterOffice offers its customers are incredibly beautiful, and we wanted to capture that same beauty, finesse, and care for craftsmanship through their website.
Collaborating with the InterOffice team, we created a sitemap structure that made sense for visitors, scraped content and reviewed for error and inconsistency in voice, and designed pages to capture the InterOffice style. We were able to create a website where visitors found what they were looking for faster, were drawn into a relationship with InterOffice through content, and were captivated by stellar imagery and design.
Although the look may have changed, InterOffice’s commitment to quality furniture and design remains the same—a commitment that we hope is apparent to those who visit their new website.