Ultimate Guide to Non-Profit Branding: Building a Strong Identity
TL:DR Non-profit branding is about creating a consistent narrative that communicates your mission, builds trust, increases visibility, engages supporters, and drives donations. Unlike for-profit branding, it focuses on social impact rather than sales. Key Components: Mission, Vision, Values: Define your purpose, aspirations, and guiding principles Brand Personality: Establish a consistent voice and tone Visual Identity: […]
The Chemistry of Storytelling and Why You Need to Highlight Your Customers
Pre-pandemic, a lot of our mornings looked the same. Wake up, scroll Facebook and email. Get the kids ready for school. Then hop into our cars, turn the keys, and roll into the office. It’s easy to forget about the tech behind our routines. Things just seem to work. Our apps load. Our cars start. […]
5 Ways to Tell Authentic Stories with Video
Sharing authentic stories with your customers is one of the most effective ways to build trust and inspire action. But if you don’t have the budget to produce an elaborate commercial or hire Hollywood actors, how can you break through the noise and capture your audience’s attention? Here are five realistic ways to tell an […]
Blog Better in 6 Super Simple Ways
With hundreds of thousands pieces of content being produced daily, cutting through the clutter to your target audiences. 1. Provide takeaways Writing to write just doesn’t cut it anymore. Excite, inspire and engage your audience by providing real takeaways. Create a thought or tool that readers can put to use in all of your posts. […]
3 winning tips for #GivingTuesday
Giving Tuesday is when we mobilize all that frenetic energy of Black Friday and put it to charitable use. As well as being hugely positive, this festival of giving has proved greatly effective to boot! Since it all kicked off in 2012, online donations have increased by an estimated 470% on the Tuesday after Thanksgiving, […]
If you build good content, they will come
Content is the stuff that makes your social strategy come to life. Without good content, you’re not going to build an engaged online community. Here are Tellwell’s guiding principles when it comes to creating worthwhile content: Be Genuine If your company culture is young, fun and hip – show that off. If it’s not, don’t […]
6 Things To Remember When Responding to A Social Media Firestorm
Lately we’ve seen several local organizations struggle with crisis communication and this quick list will hopefully curb that trend. Thanks to the instantaneous nature of social media, organizations no longer have the luxury of days (or even hours) to respond to criticism. A quick response can minimize the amount of damage before a full-on firestorm […]
5 Twitter Tips for Physicians
Twitter can be an overwhelming platform, especially with those people who love information and are easily distracted by a constant stream of new and exciting content. While it can be scary for people who have a very limited amount of time in their day, it can also be very rewarding and an exciting adventure in […]