About Tellwell

We're Here to Help Mission-Driven Teams Tell Clearer, Stronger Stories

You’re doing meaningful, often life-changing work. But if your message isn’t clear, your mission gets overlooked, your funding stalls, and your team struggles to explain what makes you different.

We’re Tellwell Story Co., a creative studio in Fargo, North Dakota. We help nonprofits, higher education institutions, and purpose-driven brands cut through the noise and tell stories that actually connect.

We do clarity, humanity, and trust.

The Problem We See Everywhere

Most organizations struggle to explain what they do and why it matters. Not because the work isn’t good, but because the story isn’t clear.

That lack of clarity shows up in confusing websites that lose people in the first 10 seconds. In forgettable campaigns that blend into the noise. In fundraising appeals that feel transactional. In internal teams saying different things to different people.

Story is how you build trust.

And trust is what builds great, lasting organizations.

Without clarity, you’re losing opportunity, support, and momentum.

Meet the Team

We’re an award-winning multidisciplinary team based in Fargo, North Dakota. And that’s about as pretentious as we’re going to sound. We’re a down-to-earth film and branding agency with a passion for sharing stories through great video and beautiful design.

It was a cold and blustery November evening not so many years ago at our old college watering hole, Mickโ€™s Office. Three friends (all in the marketing field) were sharing our woes of experiences with big, expensive agencies. At the time, we were all in marketing positions with large healthcare organizations. We wanted to help smaller organizations, specifically those with a great story and those that did the most good in their communities, tell their stories. It was there that the idea for Tellwell was birthed.

Annie Wood

Annie Wood

Chief of Staff

Sandie Kuehn

Sandie Kuehn

Senior Design Strategist

Duncan Williamson

Duncan Williamson

Senior Film Producer

Matt Prigge

Matt Prigge

Lead Editor

Max Kringen

Founder & Chief Storyteller

Riley Mack

Senior Web Strategist

Jenny Johnson

Story Maker Success Manager

Lucas Rutten

Lucas Rutten

Lead Project Manager

Kari Haaversen

Kari Haaversen

Content Specialist

Megan Macfarlane

Megan MacFarlane

Project Manager

Jennifer Klath

Graphic Designer

Jon Kringen

Controller

Our Philosophy: Building Trust Through Story

We believe great stories follow a rhythm. The same rhythm that builds real relationships.

Think about any meaningful connection in your life. It didn’t happen all at once. It followed a natural cycle: curiosity, trust, commitment, gratitude. That’s how humans actually build relationships.

At Tellwell, we call this rhythm the Story Seasons. We use it as the framework behind everything we create, from brand messaging to websites to fundraising campaigns.

Our Tribe

Maybe you noticed that we reference our “Story Makers” often. That’s because we don’t take on every organization with a budget that comes through our digital or physical door. We’re pretty choosy about who we bring into our Story Makers, and when you invest in us, we invest in you to the fullest. We want to know who your organization is, but also who you are as a person. Our team gets to know your team so we can collaborate on a foundation of trust and friendship.