Skip to main content

Stop staring at a blank page.
Start sending appeals that connect.

Writing nonprofit fundraising letters is hard. Too often, you sit down at the keyboard only to face the dreaded blinking cursor. Where do you start? How do you make it sound authentic? And will it actually move donors to give?

That’s where the AI Appeal Letter Writer comes in.

Get Free Access Now

Enter your information below to start using the AI Appeal Letter Writer today. Write better appeals, save time, and raise more—without the blinking cursor.


Most nonprofits struggle with writing appeal letters that truly connect.

The Problem

Most nonprofits struggle to write consistent, donor-centered appeal letters. Staff are stretched thin. Time runs out. And letters end up rushed, generic, or stuck in draft mode until it’s too late.

The Solution

The AI Appeal Letter Writer, powered by Claude 3.5 Sonnet, helps you go from blank page to first draft in minutes. It’s not here to replace your voice—it’s here to give you a strong, heartfelt starting point. You’ll get drafts rooted in fundraising best practices and donor psychology, ready for you to personalize.

Why is this AI tool so special?

Donor-Centric Storytelling

Every draft is built around empathy, impact, and human-first narrative—honoring your donors and putting them at the center of your mission’s story.

Time-Saving Templates

Stop reinventing the wheel. The tool generates ready-to-use letters tailored to your campaign goals, whether it’s an annual drive, emergency appeal, or monthly donor push.

Stress-Free Writing

No more staring at a blank page. With AI-powered prompts and built-in fundraising best practices, you’ll always know where to start.

Increased Revenue Stability

Well-crafted appeals lead to more consistent giving. This tool helps you send stronger asks more often—without burning out your team.

What’s Included:

Appeal Letter Generator Frameworks
Customizable prompts for different audiences and campaign types, aligned with nonprofit best practices.

Storytelling Support
Guidance on weaving in testimonials, impact narratives, and values-driven language so every message feels authentic.

Built-In Fundraising Strategy
Letters follow a proven arc: spark emotion, show impact, invite action, and close with gratitude.

Get Free Access Now

Enter your information below to start using the AI Appeal Letter Writer today. Write better appeals, save time, and raise more—without the blinking cursor.


We have more resources and a whole podcast dedicated to nonprofit resources!

BlogPodcastTeam TellwellBuilding Creative Success: Lessons from Ashton Hauff
January 23, 2025

Building Creative Success: Lessons from Ashton Hauff

Bismarck, a Midwestern community known for its close-knit and industrious spirit, is home to Good Kids, a design studio reshaping local and regional branding strategies. During a recent episode of…
BlogPodcastTeam TellwellThe Impact of Generosity with Jill Christopher
November 14, 2024

The Impact of Generosity with Jill Christopher

When we sat down with Jill Christopher, the Executive Director of Ronald McDonald House Charities in Fargo, she didn't just share stories - she opened a window into the transformative…
BlogPodcastTeam TellwellA WellTold Minisode with Patrick Kirby
April 8, 2025

A WellTold Minisode with Patrick Kirby

Our latest minisode of Tellwell: The Podcast featuring Patrick Kirby helps to set the stage for the upcoming WellTold conference, happening April 24. The Art of Fundraising Storytelling Patrick Kirby,…