The Challenge

How do you create a podcast that feels as inviting as a fireside conversation—one that captures the warmth, authenticity, and creative spirit of storytelling? We wanted to design a brand and visual identity that reflected this mission while staying true to Tellwell’s identity. And we wanted to ensure the production quality matched the heart and depth of the stories being shared.

How We Did It

Designed In-House, Built with Purpose

From concept to execution, every element of Tellwell The Podcast’s branding and visual identity was crafted in-house by our design team. The logo blends warmth and connection with an illustrative style that feels inviting and genuine, embodying the essence of storytelling.

A Logo That Feels Like Home

Storytelling has always been about gathering—whether around a fire, a table, or a microphone. The design reflects this idea, incorporating pine trees as a nod to the Midwest’s natural beauty and the deep roots of storytelling traditions. The fire and firewood elements symbolize nurturing ideas, sparking creativity, and tending to stories with care.

Expertly Captured by Our Film Team

A podcast isn’t just about the audio—it’s about the full experience. Every episode is recorded, filmed, and edited in-house by Tellwell’s film team, ensuring the highest quality production. From intimate, behind-the-scenes moments to polished final edits, our team brings each story to life with authenticity and heart.

The Result? A Podcast That Feels Like Gathering Around the Fire

With a brand identity that mirrors its heart and purpose, Tellwell The Podcast is more than just a series of episodes—it’s a place to get comfy, listen in, and share in the power of storytelling. Because at the end of the day, stories are what connect us all.