Through our ties to Montana, we were connected to some incredible people in Butte, Montana who had dreams of starting a food co-op to provide access to high-quality, locally-sourced, healthy, and delicious foods to nourish the Butte community (and beyond).
When talking about their “why”, though, they didn’t know where to start… that’s where we came in. We took them through our Hero’s Journey framework and helped them develop their brand’s voice, tone, and how they talk about themselves.
As a capstone, we completed an expansive film project with them that included a full Impact Film, 30-second cuts of two highlighted folks, and a full animated video.