Dakota Carrier Network (DCN) is the leading communications network company in North Dakota, operating the state’s robust fiber optic network. They began in 1996 as a unique partnership between their 13 owner companies, and have grown to have more than 40,000+ miles of fiber across North Dakota. Together, they employ more than 1,000 in local communities and serving more than 164,000 customers.
In mid-2021, they realized that their look and how they talked about themselves didn’t align with their own expectation of leading technology in North Dakota. Not only that – other communities and states across the country were looking towards DCN for guidance as an industry leader.
That’s where we come in. DCN approached Tellwell to refresh their brand and give it a new, shiny spin with new assets, colors, and a website – all while keeping the traditional look that DCN’s audience has known and loved.