Why it worked: This film is the first chapter of a larger work illustrating the past, present, and future of Craftwell Architecture + Construction. Introducing the firm’s founders in a casual setting before revealing some of Craftwell’s most impressive projects establishes a human connection that leaves the viewer wanting to know how they got from point A to point B.
4 VIDEOS
SMALL BUSINESS
NEED IN 2024
Introduce your brand and mission
Craftwell Architecture + Construction: From the Backyard to the Big Time
Educate on Your Brand’s DNA
NDFSCS: Empowering Students while Educating Audiences
Why it worked: The work of the North Dakota Full Service Community Schools Consortium (NDFSCS) is absolutely crucial—but as the name implies, it is also very complex. This film uses interviews from the experts, along with on-screen text and graphics, to help viewers better understand what NDFSCS does, how they do it, and why it is so important.
Engage with a Call to Action
YWCA: From Heartbreak Comes Healing
Why it worked: The statistics behind YWCA’s lifesaving work are compelling on their own, but nothing is more moving than a story of impact straight from the mouth of a survivor. This film uses the power of testimonial and a clear call to action to drive donations.
Reinforce Your Connection
with the Audience
BCBSND Caring Foundation: An Attitude of Gratitude
Why it worked: The Blue Cross Blue Shield of North Dakota (BCBSND) Caring Foundation awards grants that empower nonprofits across the state. This Year in Review film highlights the impact the Caring Foundation had in 2022, serves as a “thank you” to stakeholders for contributing to the mission, and inspires viewers to continue working toward healthier communities in the new year.
