Fired Up Together: The Hype Video That Energized a Campus

Fired Up Together: The Hype Video That Energized a Campus

When prospective students step onto campus, the first impression matters. Minnesota State Moorhead knew that Preview Days, Admitted Student Days, and Campus Visit Days needed more than schedules and talking points. They needed a moment that made students feel the heartbeat of campus life, and imagine themselves in it.

That’s where the Moorhead Hype Video came in.

Starting with Energy

Moorhead partnered with Tellwell to create a piece that wasn’t just informational, it was invitational. From the first frame, the video sparks curiosity and excitement. It sets the tone for admissions events and offers a cinematic glimpse of what it feels like to be a Dragon.

This wasn’t a facilities tour. It was a story woven from academics, athletics, and community, stitched together with the pace of an athletics hype video. Music pulled people forward. Voiceover moments gave just enough inspiration to make it personal.

Telling the Full Story

To make it real, Tellwell blended new and existing footage across all corners of campus life:

Academics: Hands-on labs, art and music studios, classrooms alive with curiosity.
Athletics: High-energy game footage and the traditions that carry Dragon pride.
Community: Partnerships with Scheels, Essentia Health, and Moorhead Public Schools, showing the pathways that extend well beyond graduation.

Together, these threads presented Moorhead not as a place you attend, but as a story you live.

Built for Flexibility

The Hype Video wasn’t designed as a one-off. It was crafted as a versatile tool with versions for different admissions events. One cut ended with extended music for a speaker walk-on. Another was tailored with a family-focused message. That adaptability kept it useful while staying true to the University’s spirit.

The Impact

When the video played, the room shifted. Students, families, staff, everyone felt the same surge of energy before a single presentation began.

Prospective students didn’t just see classrooms. They saw opportunities. They didn’t just see athletics. They felt belonging. They didn’t just see a campus. They glimpsed a community where they could thrive.

Why It Matters

The Hype Video worked because it spoke to what students were really asking:
Will I fit here? Will I be challenged? Will this investment be worth it?

Through bold visuals and storytelling, the answer was clear: yes.

👉 Tellwell was proud to help Moorhead turn a simple opener into an invitation, an invitation into the fire of what it means to be a Dragon