Did you know that Max started out designing shirts and pens and all kinds of fun promotional products? Well he did and he did it for a company called Promotional Solutions. So you can imagine how excited he was when we got the chance to help develop a new brand and a BRAND NEW NAME for Promotional Solutions.
We know that PS was about more than the products created (although those are pretty sweet too). It is about the years of branding expertise they bring to the table, the meaningful relationships they form with their clients, and the powerful stories they help clients tell.
We wanted to create a name that represents that brand philosophy. Drawing on input we received from them, we held an ideation session and brainstormed a whole host of possible names. We knew they wanted this new name to:
- Focus on people and experiences, rather than products
- Elicit an emotional response
- Stand out from other promotional groups (by avoiding words like “promotional”)
- Be memorable!
From our extensive list of potential names, one stood out to our team. Introducing, Brandfolk!
Brandfolk combines two elements, branding and people, that give potential clients clearer insight into the services they provide and set them up for future success. With an emphasis on “brand,” this new name positioned the team as a full-scale branding agency, rather than a quick stop for promotional products.
BrandFolk also puts the focus on people, not products. We were inspired by an excerpt from their website: We take pride in being good people, the kind that others want to be around. Our mantra is work hard and be nice. “Folks” is a term of endearment—it invokes a sense of welcoming, familiarity, and warmth. Folks are people who stick around. Because that’s what they do: they stick their with clients through every stage of their creative process, from ideation to delivery. The name Brandfolk represents that commitment.