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Mission-Driven Financial Services Storytelling

You’re helping build community wealth, supporting local dreams, and putting people over profits. But if your story sounds like every other bank’s marketing, people miss what makes you different. We help credit unions, faith-based financial services, and community-focused institutions find the clear, human words that show members why you exist.

We use proven storytelling to help your members and community see the real difference you’re making. Whether you need a member-focused website, community impact stories, or brand messaging that sets you apart from big banks, we’ll help you talk about the relationships and values that matter.

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Listening

We start by understanding what makes your institution different: your mission, your members, your community impact. We need to know the stories only you can tell.

Creating

We turn what we learned into the tools you need: websites that feel human, videos that show your impact, and messaging that makes people understand why choosing you is choosing their community.

Growing Together

We help you use your new story, measure what’s resonating with members, and adapt as your community grows.

Our Projects

RRCAC Brand Refresh & WebsiteBrandingDesignNonprofitWeb

RRCAC Brand Refresh & Website

Mockup of brand refresh and website for Midwest Independent Living Services (showing on tablet, laptop, and mobile).
Midwest Independent Living Services Brand Refresh and WebsiteDesignNonprofitWeb

Midwest Independent Living Services Brand Refresh and Website

Mockup showing a laptop and smartphone displaying the \ website for Fargo Moorhead Choral Artists.
Fargo-Moorhead Choral Artists WebsiteNonprofitWeb

Fargo-Moorhead Choral Artists Website

Mockup showing a laptop with the screen displaying the website of Haven: Redefining Life After Loss.
Haven Brand RefreshBrandingDesignNonprofitWeb

Haven Brand Refresh

Theater sign that reads, "Fargo Docs. Presented by Tellwell."
Fargo Docs BrandingBrandingDesignWeb

Fargo Docs Branding

Mockup of business cards for Saving Smiles, showing the front design on a green background.
Saving Smiles Brand Refresh and WebsiteBrandingDesignWeb

Saving Smiles Brand Refresh and Website

Internal Culture Storytelling We help you tell the story of what it’s like to work at your institution, making it easier to recruit people who share your values and want to do more than process transactions.

Team & Culture Videos We create videos that introduce your team and show your workplace culture. When members call, they’re talking to neighbors who actually care.

Community Impact Stories We find and film the real stories of members whose lives changed because of your services, local businesses you helped grow, and communities you’ve strengthened.

Member-Focused Website Design We build websites that show people what makes you different from big banks and make it easy for them to become members or access services.

Brand Identity & Positioning We help mission-driven financial institutions build brands that feel warm, trustworthy, and rooted in community.

Member Welcome Sequences We build email journeys that welcome new members into your community. We introduce them to your mission, your team, and the ways they can get more involved beyond their checking account.

Annual Impact Reports We turn your annual report into a powerful story about the community impact you made possible, full of real examples and member testimonials that make people proud to bank with you.

Ready to tell your story?

Let’s show your community what mission-driven finance actually looks like. We work with credit unions and financial institutions that know they’re different but need help proving it.

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