For more than 45 years, the organization now called Sollera has been the place people in the Fargo-Moorhead region turn to after experiencing violence and abuse. For most of that history it was known as the Rape & Abuse Crisis Center, the sole provider of services such as advocacy, supervised exchanges, and prevention education across the community.
From the start, the work centered on one feeling above all others: the sense that you are safe the moment you arrive. When the first website designs came together, Anna Larson, who guided the project for Sollera, named what they had been missing. “It’s so warm and inviting,” she said. For an organization whose visitors often arrive wary and hurting, that warmth makes a real difference. It tells people they are safe before they read a single word.
Before anything was built, the brand’s voice and tone were mapped in a strategy deck, so the site would sound like Sollera rather than a stranger. Every design choice answered a practical question about the people who would use it. Each of the three program areas — Prevention, Intervention, and Healing — carries its own color, so someone in crisis who is scanning rather than reading can find the right path in seconds. A quick exit button and clear privacy guidance were part of the plan from day one, because safety on the site matters as much as safety in the building.
The new site was written and built on WordPress, with forms for contact, volunteering, and internships, a translation tool that opens the content to more than a dozen languages, and accessibility features that meet WCAG standards. It puts Sollera’s impact in plain view: more than 4,700 free counseling sessions, prevention programs in over 69 schools, 200+ children supported through supervised parenting and safe exchange, and round-the-clock advocacy for more than 2,500 victim-survivors.
The site launched on April 28, 2026, the same day Sollera announced its new name to the community. The new identity and its new home arrived together.
Now Sollera has a website that works for the people it serves, showing each program clearly and pointing visitors toward the help they came for. The barrier that once lived in a name is gone, and the door is far easier to find.
