At Tellwell, stories are at the heart of everything we do. As we marked our 10-year anniversary, we knew our brand refresh had to reflect the conversations, connections, and creativity that have defined our journey. From a dynamic logo to playful stickers, invitations, signage, and custom illustrations, every piece of this brand celebration was designed to invite our community to a party filled with meaning, joy, and a touch of the outdoors.
Celebrating a Decade of Storytelling: Bringing Conversations, Authenticity, and Creativity to Life
The Challenge
How do you capture a decade of storytelling, diverse voices, and authentic relationships in a single visual identity? We needed branding that was vibrant, engaging, and reflective of the unique perspectives that make up Tellwell’s team and storytelling approach.
How We Did It
A Logo That Tells a Story
Our 10-year logo is more than just a number—it’s a visual representation of what makes Tellwell, well, Tellwell. With a mix of teals, blues, and greens, the design embodies energy, growth, and connection. Illustrations of trees, conversation bubbles, and abstract elements bring in a sense of storytelling, collaboration, and an adventurous spirit that speaks to who we are.
Illustrations & Signage for a Playful Touch
To keep the celebration inviting and fun, we created hand-drawn illustrations that carried through to event signage, print materials, and digital assets. Whether on welcome signs or social media graphics, these elements reinforced the personal and handcrafted nature of our storytelling.
Stickers, Invitations & More
What’s a party without some fun takeaways? Custom stickers, invitations, and other branded materials brought an interactive, playful component to the experience. Attendees could engage with the brand in a hands-on way, taking home pieces of Tellwell’s story as keepsakes.
An Outdoors-Inspired Color Palette
Inspired by nature and community, the color palette of deep blues, rich teals, and warm greens gave the brand a fresh yet grounded feel. This balance between vibrancy and authenticity was key in representing the many voices and stories that make up Tellwell’s decade-long journey.
The Result? A Brand That Feels Like Home
By weaving together thoughtful design, meaningful illustrations, and a clear storytelling approach, we created an anniversary brand that truly reflects Tellwell’s identity. The result? A celebration that wasn’t just about looking back—it was about embracing the next chapter with the same heart, authenticity, and creativity that has defined us from the start.
Here’s to another decade of stories, connections, and creativity. Cheers to 10 years of Tellwell!