Don’t let a blinking cursor stop you from connecting with your donors
Tellwell AI Appeal Letter Writer
Designed for personalized donor appeals, this generator helps nonprofits craft effective letters with sections for introductions, impact stories, and calls to action. Each appeal feels authentic and urgent, motivating donors to act.
Ready to create your appeal letter? Fill in what you can from the sections below—don’t worry if you can’t complete them all – the power of AI will insert areas for you to fill in.
The Basics
Organization: Your nonprofit’s name and mission
Campaign: What are you raising money for?
Goal: How much do you need to raise?
Your Audience
Who: First-time donors? Long-time supporters? Community members?
Tone: Casual and friendly? Professional and urgent?
Your Story
Impact Story: Share a recent win or testimonial from your newsletter
Gift Examples: What can different donation amounts achieve?
Optional Details
Timeline: Any deadlines or matching gift periods?
Special Instructions: Preferred language or terms to use/avoid
Additional Ways: Other ways to help besides donating?