Your brand is more than a logo—it’s the foundation of your organization’s identity and impact. Our brand strategy services create the roadmap that defines who you are, who you serve, and how you make a unique difference.
What it is: A comprehensive roadmap that defines who you are, who you serve, and how you make a unique difference. Our full Brand Strategy dives deep into your organization’s story, audience needs, and competitive landscape to build a complete foundation for all your communications.
What we do: We spend time with your team, stakeholders, and audience members to uncover the heart of your organization. Through collaborative workshops and research, we craft a strategy that aligns your team and guides all your storytelling efforts.
What you get:
- A complete brand story that captures why your work matters
- Clear messaging that resonates with the people you need to reach
- A positioning strategy that sets you apart from similar organizations
- Communication guidelines that keep your team aligned and consistent
Timeline: 6-8 weeks
Perfect for: Organizations going through big changes, launching something new, or needing to align multiple departments around a shared story.
What it is: Our streamlined approach captures the core elements of your brand to guide your immediate creative needs. This foundation ensures all your storytelling work connects with your audience and supports your goals.
What we do: We bring key decision-makers together for focused discussions and a half-day workshop to identify your core audience, key differentiators, and essential messaging.
What you get:
- Audience insights that clarify exactly who you’re trying to reach
- Strategic positioning that highlights what makes you different
- A simple messaging framework that guides all your communications
- A foundation for branding or video projects
Timeline: 1-2 weeks
Perfect for: Organizations that need strategic direction quickly or want to ensure their creative projects are built on solid strategic thinking.
A strong brand strategy provides the critical foundation needed before any creative work begins. It ensures everything we create together—whether it’s a new logo, website, or fundraising video—connects with your audience and drives real results. Think of it as the roadmap that guides everything that follows.
Discovery & Research
We begin by understanding your organization’s history, values, and aspirations through stakeholder interviews and audience research.
Competitive Analysis
We examine your competitive landscape to identify opportunities for differentiation and positioning that will set you apart.
Collaborative Workshops
Our facilitated sessions bring key voices together to align on core brand elements and messaging priorities.
Strategy Development
We synthesize all insights into a cohesive strategy document that will guide your organization’s communications.
Unified Organizational Voice
Ensure everyone in your organization tells the same compelling story about who you are and why your work matters.
Clear Audience Connections
Develop messaging that resonates deeply with the specific people you need to reach.
Meaningful Differentiation
Establish what makes your organization uniquely valuable in a crowded marketplace.
Strategic Communication Framework
Create guidelines that maintain consistency across all touchpoints and channels.