When your team can’t agree on what to say, your donors don’t know what to believe. Let’s fix that in 6 weeks with a Brand Strategy Sprint that gives you clarity, alignment, and messaging that actually drives support.
Maybe your website was built by a committee and sounds like everyone and no one at the same time.
Maybe your fundraising appeals feel generic, and you’re not sure why donors aren’t responding.
Maybe your team is saying ten different things about what you do, and you can feel the confusion costing you trust.
Here’s the truth: Unclear messaging doesn’t just lose attention. It loses donors, momentum, and opportunity.
When people can’t quickly understand what you do and why it matters, they move on. And you’re left wondering why the incredible work you’re doing isn’t translating into the support you need.
Lost donors. When your message is confusing, people don’t give. They can’t support what they don’t understand.
Wasted time. Your team is constantly rewriting the same pages, redoing the same campaigns, and still feeling like something’s off.
Missed opportunities. Grants, partnerships, and major gifts go to organizations who can clearly articulate their value.
Internal misalignment. When your board, staff, and volunteers are telling different versions of your story, trust erodes from the inside out.
You don’t have a people problem. You have a clarity problem.
This isn’t a rebrand. It’s not a logo refresh. It’s a focused, strategic engagement designed to give you one thing: crystal clear messaging that drives donor action.
In six weeks, we’ll work together to:
Align your team around one core story that everyone can tell with confidence
Clarify your message so donors immediately understand what you do and why it matters
Create donor-focused messaging that positions your supporters as the heroes of the story
Build a repeatable framework so every campaign, appeal, and communication is consistent and strategic
You’ll walk away with the tools, templates, and confidence to show up clearly in every channel.
Donor Messaging Templates – Pre-written frameworks for appeals, thank-yous, and campaign messaging
New Homepage Copy – Clear, compelling website copy that immediately orients visitors and drives action
New Giving Page Copy – Donation page messaging that converts browsers into donors
Lifetime Access to Tellwell AI Suite – AI-powered tools for copywriting, campaign planning, and content creation
Lifetime Access to Seasons of Story – The complete framework and training on relationship-building marketing
Investment: $5,000
Timeline: 6 weeks from kickoff to delivery
We’re not a general marketing agency. We’re a storytelling studio that exclusively serves nonprofits, higher ed institutions, and community-focused brands.
We know the language of mission-driven work because we’ve spent fifteen years inside organizations just like yours. We understand donor psychology, board dynamics, and the reality of trying to do more with less.
Our Philosophy: The Story Seasons
Every piece of messaging we create follows a proven framework for building trust:
Spring (Introduce) – We help you make a human first impression that sparks curiosity
Summer (Educate) – We build donor trust by showing you understand both their values and the problem you solve
Fall (Engage) – We invite donors to act with clear, dignified calls to action that let them be the hero
Winter (Remind) – We help you close the loop with gratitude that strengthens the relationship
This rhythm turns strangers into allies and allies into champions. And it’s how we’ll build your entire messaging framework.
“We don’t have time for a 6-week project right now.”
We get it. But unclear messaging costs you more time than fixing it ever will. How many hours has your team spent rewriting website copy, debating appeal language, or explaining what you do? This sprint eliminates that ongoing confusion.
“We tried working with a branding agency before and it didn’t stick.”
Most agencies hand you a pretty PDF and disappear. We give you practical tools, templates, and training so your team can actually use what we create. Plus, you get lifetime access to our AI suite so you can keep generating clear messaging long after we’re done.
“How do we know this will actually help us raise more money?”
Clear messaging doesn’t guarantee funding, but unclear messaging guarantees you’ll lose it. When donors can quickly understand what you do, why it matters, and how they can help, they give. Every time.
“Can we do this in less than 6 weeks?”
We’ve tested this process with dozens of nonprofits. Six weeks gives us enough time to do deep work without dragging it out. If we rush it, the messaging won’t be strategic. If we stretch it, you lose momentum.
