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Free Download

4 Videos Your College
Needs in 2024

Is this eBook suitable for colleges/universities of all sizes?

Yes, while the eBook focuses on smaller colleges, the principles and strategies outlined are applicable to brands of all sizes and across various industries. It’s designed to help any business leverage the power of video storytelling to connect with their audience and achieve their marketing goals.

Will this eBook teach me how to create videos that resonate with my audience?

Absolutely! It offers practical tips on storytelling and emotion, diverse formats for different messages, and integrating videos with your overall marketing campaigns to create content that resonates and drives action.

Can this eBook help me understand how to effectively use video across different platforms?

Yes, the eBook provides insights on harnessing the power of video across various platforms, including social media, your website, email campaigns, and more. It also includes a checklist for video placement to ensure your content reaches your audience effectively.

How will this eBook help me use storytelling in my marketing strategy?

The eBook explores the power of storytelling using the Hero’s Journey framework, showing you how to position your small business as the guide and your customer as the hero. This approach helps create more engaging and impactful marketing content.

What types of videos will this eBook help me create for my brand?

This eBook guides you through creating four essential types of videos: Introduction, Educate, Engage, and Remind. Each video serves a specific purpose in building your brand’s narrative and connecting with your audience.

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