Seasons of Story: The Book

Seasons of Story framework icons: a rocket, compass, open book, and heart arranged in a diamond on a navy background

Seasons of Story Framework

Put the seasons on your calendar

Most nonprofits go quiet for months, then show up in November with an ask. The Seasons of Story Framework gives you a year-round calendar and messaging system so supporters hear from you in every season, and each message builds on the one before it.

What's inside:

  • A year-round communication calendar built on the four seasons: Introduce (Spring), Educate (Summer), Engage (Fall), and Remind (Winter)
  • Step-by-step walkthroughs for adapting the framework to your mission and putting it to work with your team
  • Ready-to-use templates for email, social, newsletters, and campaigns, matched to each season
  • A tracker for engagement, email performance, social reach, and campaign results

Tell us where to send it.

Seasons of Story

The Seasonal Readiness Quiz

Eight questions. About three minutes. Answer for where your organization actually is today, not where you want it to be. You'll get your current season and the one thing to focus on first.

SpringIntroduceYou're safe here.
SummerEducateYou can rely on us.
FallEngageYou matter here.
WinterRemindWe belong together.
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