Case Story

Genuine Care Creates Grateful Patients

Saving Smiles Dentistry

Saving Smiles Dentistry is a full-service, family-friendly practice serving the Fargo, Moorhead, and West Fargo community since 2011. Their experienced doctors are here to provide the compassionate, quality, affordable care you need, when you need it.

In 2021 the Saving Smiles team approached us, ready for a change. They were building a new dentistry office to fully relocate the entire practice there, and they felt it was time for a visual refresh and a new website. But, they were anxious, stressed, and overwhelmed about all the work that would need to go into it.

That’s why they teamed up with us – Tellwell Story Co. – and we worked together to refresh their brand, create a beautiful website, and grow their business to fit their new location.

Saving Smiles Dentistry logo in white

Saving Smiles’s Brand Story

To start, we helped Saving Smiles create their unique brand story.

At Tellwell, we use an adapted and simplified version of Joseph Campbell’s Hero’s Journey to create a brand story for our client.

“We believe in creating a relaxing environment in our practice. Our office features many amenities to keep our patients as comfortable as possible. Our team loves to interact with all our patients, and help them understand their dental health and answer any questions they have.

In addition to creating a family friendly practice, Saving Smiles Dentistry is committed to treating patients whether they have dental insurance or not. To help families and individuals without insurance, we developed an in-house program that will help you receive discounts on our dental services.”

Saving Smiles Dentistry logo
Saving Smiles logo with the tagline "Genuine care, grateful patients."
Saving Smiles Dentistry logo
Saving Smiles logo with the tagline "Genuine care, grateful patients."
New Order typeface sample showing letters, numbers, and punctuation
Century Gothic typeface sample showing letters, numbers, and punctuation
Saving Smiles "Coming Soon" post with a rendering and map of the new office at 5285 42nd St. S, Fargo
Saving Smiles social post announcing the office is closed on Labor Day
Saving Smiles social post asking "Are you without dental insurance?" beside a smiling woman in sunglasses
Saving Smiles social post with a smiling woman's portrait and the text "Thanks for 5 years, Gwyn!"
Saving Smiles Dentistry website shown on a tablet, laptop, and phone

Visit savingsmilesdentistry.com to see the full website.

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