Where Grit Meets Generosity: A New Digital Home for the MSUM Foundation
Case Story The moment giving becomes personal The Minnesota State Moorhead Foundation has always known something most fundraising shops take years to figure out: donors don’t give to institutions. They give to people. They give to the version of themselves that once showed up in Moorhead with more ambition than money, not quite sure what was ahead. […]
Ronald McDonald House: Where Hope Takes Root
Case Story A Winter on the Prairie That Brought an Entire Community Into the Story Every February, the Sweetheart Ball gathers a room full of people who care deeply about families navigating medical crisis. But in 2026, Ronald McDonald House Charities of the Red River Valley wanted something more than a beautiful event. They wanted a story […]
Noridian Healthcare – From Behind the Scenes to Fully Seen
Case Story How Noridian Healthcare Solutions stepped into an elevated, human-first brand that finally reflected the work they’ve been doing all along For decades, Noridian Healthcare Solutions has done work most people never see, even though millions rely on it every day. They support Medicare, Medicaid, and commercial healthcare programs. They streamline the systems that make access […]
A Legacy You Can Feel: Heartland Trust’s 35-Year Story, Told the Way It Deserved
Case Story A Legacy You Can Feel: Heartland Trust’s 35-Year Story, Told the Way It Deserved For 35 years, Heartland Trust has built something rare in the world of finance: a company rooted not in transactions, but in relationships. Generations of families have trusted them with their futures, not because of flashy promises, but because […]
Freedom Resource Center’s New Voice and Vision
Case Story A Brand That Belongs to the People: Freedom Resource Center’s New Voice and Vision For decades, Freedom Resource Center has stood on one principle: Nothing about us without us. They have walked alongside people with disabilities across Minnesota and North Dakota, making independence not just an idea, but a lived reality. But as their reach grew to […]
Fired Up Together: The Hype Video That Energized a Campus
Case Story Fired Up Together: The Hype Video That Energized a Campus When prospective students step onto campus, the first impression matters. Minnesota State Moorhead knew that Preview Days, Admitted Student Days, and Campus Visit Days needed more than schedules and talking points. They needed a moment that made students feel the heartbeat of campus […]
A Legacy Renewed: Kamp KACE Brand
Case Story Four Decades of Memories in a Hand-Drawn Mark A Legacy Renewed: Kamp KACE’s Visual Identity for the Next Generation For nearly 40 years, Kamp KACE has been a place where kids with cancer and their siblings get to feel like kids again. Its logo, drawn by a camper decades ago, carried the heart […]
Minnesota State Moorhead: From Decline to Record Growth
Case Story A Strategic Turnaround Case Story Just 18 months ago, Minnesota State Moorhead faced a critical inflection point. Declining enrollment, budget constraints, and limited regional visibility threatened the institution’s future. The university had fallen into a pattern of Midwest-humble messaging that failed to showcase its true strengths and potential. Key challenges included: Declining enrollment […]
Tellwell’s Story Makers Club Gift Box
Case Story A Gift of Storytelling At Tellwell, storytelling is a team effort. Every project is a collaboration between our team and the incredible Story Makers—our clients—who bring their vision, passion, and authenticity to the table. To celebrate these partnerships, we created a gift box for our Story Makers: a collection of carefully curated items […]
Amplifying Voices: Pride Stories The Podcast
Case Story Bold Stories. Bright Voices. Unshakable Pride. At Tellwell, we believe stories have the power to foster connection, celebrate identity, and create lasting change. That’s exactly why Pride Stories The Podcast exists—to provide a safe, inspiring space where voices from the LGBTQ+ community can share their journeys of self-discovery, resilience, and authenticity. And to bring this mission to […]