Why Story Is the Most Powerful Tool in Nonprofit Leadership, with Ashley Ham of Dear NICU Mama
Watch Listen Read What you’ll get: A practical look at how one nonprofit leader stopped trying to fit a mold, leaned into the power of story, and built a national organization that reaches millions of families every year. The Executive Director Who Refused to Pretend Ashley Ham did not come into nonprofit leadership through a […]
From Frozen to Fearless: How to Help Your Board Tell Stories That Raise Money with Christal M. Cherry
Watch Listen Read What you’ll get: A practical guide to building board fundraising confidence through storytelling and consistent training. Drawn from a conversation with nonprofit board development consultant Christal Cherry on Tellwell: The Podcast. There is a moment that almost every executive director recognizes. The board meeting ends. The financials are reviewed. The development report […]
Donors Aren’t Customers: Clay Buck on Reframing Nonprofit Storytelling
Watch Listen Read What you’ll get: A practical, perspective-shifting guide to nonprofit storytelling, donor relationships, and what it really means to invite someone into your mission rather than pitch them on it, drawn from a conversation with fundraising strategist Clay Buck. There’s a story that nonprofit fundraisers tell themselves. It goes something like this: our […]
Why Nonprofit Fundraising Starts With Love, Not the Ask with Bethany Hardwig
Watch Listen Read Impact-centered fundraising flips the traditional model by focusing on engagement and relationship before ever making a financial request. When donors feel genuine connection to your mission, investment follows naturally. What Is Impact-Centered Fundraising? Impact-centered fundraising prioritizes authentic donor relationships over transactional asks. You lead with love, not dollar signs. You build connection […]
Start Small, Move Fast: Andrew Jason on Building Nonprofit Community Through Story
Watch Listen Read The most effective nonprofit storytelling does not report your mission, it builds it. When you shift from documenting what happened to creating opportunities for people to opt in, you transform curious supporters into committed long-term partners. What Does It Mean to Build Your Story Instead of Report It? Building your story means […]
Ready, Set, GOAL
Why Your Goals Feel Like Chores… And How to Turn Dreams Into Action! Download the Handout We’ve all been there. The beginning of the year. Or the start of a new fiscal quarter. It’s filled with the energy of “what could be.” We have big dreams for our organizations: reaching more families, increasing donor retention, […]
Seasons of Story Framework: Year-Round Nonprofit Fundraising
Still Scrambling to Figure Out What to Say to Your Supporters? Here’s the Simple Framework Nonprofits Use to Keep Donors and Advocates Engaged All Year The Seasons of Story Framework gives you a done-with-you calendar and messaging system that builds stronger relationships with everyone who cares about your mission. One season at a time. No […]
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Nonprofit Storytelling Start With Why
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Designing with Intention: A Look Behind the Scenes of the First-ever WellTold Conference
Designing with Intention: A Look Behind the Scenes of the First-ever WellTold Conference At Tellwell, we believe stories shape how we see, understand, and engage with the world. And that the way we gather should reflect that belief, too. So when we set out to design (not just plan) the first-ever WellTold: A Nonprofit Storytelling […]