5 Ways to Lose Engagement on Facebook
So many people and businesses talk about ways to engage followers on Facebook. What many don’t talk about is what not to do. Facebook is mainly used to communicate with friends, family members, play games, and as an avenue to log onto other social media platforms (for example Pinterest). By liking your page they’ve given […]
Be One with Your #Hashtags
Take a deep breath and just be. Shush! I told you just to be… Be one with your hashtags. Yes, hashtags can get out of hand, and some people hashtag every single word but be better than them. As social media lovers and content creators, it’s our responsibility to make good and engaging content. Hashtags […]
3 Ways to Say Thank You
There is a ton of reasons to thank your customers, clients, community members, and partnering businesses. If your schedule is jam-packed and you don’t have time to do the whole ol’ hand-written note, here are three alternative ways to say thanks. 1. Video Use your smartphone for a quick, easy, and cheap option for saying […]
Internal Content Review: Key to Success
Like most good things in life, any active social media strategy requires a plan. Similarly, that plan should be a flexible, living document that allows for change. To achieve this, it’s important to make sure it’s reviewed and adapted on a regular basis. Internal Review Process: Things to consider Who reviews it? Does your organization […]
Overcoming Writer’s Block in Mission-Driven Storytelling
We’ve all been there. That moment when you’re staring at a blank document, cursor blinking mockingly, and your mind feels just as empty. For those of us telling stories in nonprofits, higher education, or social impact organizations, this feeling can be especially frustrating. You have an important mission to communicate, but the words just… won’t… […]
Make the Most of Your Left Shark Moment
During the Super Bowl halftime show, poor Left Shark missed a few key moves during his first ever national dancing debut. In case you missed it… We know how you feel, little buddy. We’ve all been there. Well, maybe not literally there (in a Super Bowl halftime show) – but we’ve all made mistakes, especially brand […]
You might be starting a start-up with friends if…
Your first business meeting was at your alma mater’s local dive bar. Your group conversations consist of potential clients, Facebook stickers, and virtual high fives when people download your free resources. You use the terms “#soprofessional” and “#sidejobhoarder” with each other. Ending a conversation by saying, “‘night loves” and “muah” to your co-founders doesn’t phase you at […]
How to Handle a Grinch
Managing a brand on social media can be challenging at times. Even with start-ups and small businesses, you’ll still run into a Grinch every once and awhile. It can be easy to get defensive right away or respond without fully thinking it through. As the face of your brand, what you do after a complaint […]
Turning Staff Into Your Digital Army
In order to put your social media strategy into place, you’ll need to designate a staff member (or team) to implement the tactics within the strategy. They’ll be the “experts” about anything and all things strategy, content, promotion, connecting, engaging…all things social. Yet, you’ll still have others on staff or volunteers who may be using […]