That’s where the Moorhead Hype Video came in.
When prospective students step onto campus, the first impression matters. Minnesota State Moorhead knew that Preview Days, Admitted Student Days, and Campus Visit Days needed more than schedules and talking points. They needed a moment that made students feel the heartbeat of campus life, and imagine themselves in it.
That’s where the Moorhead Hype Video came in.
To make it real, Tellwell blended new and existing footage across all corners of campus life:
Together, these threads presented Moorhead not as a place you attend, but as a story you live.
The Hype Video wasn’t designed as a one-off. It was crafted as a versatile tool with versions for different admissions events. One cut ended with extended music for a speaker walk-on. Another was tailored with a family-focused message. That adaptability kept it useful while staying true to the University’s spirit.
When the video played, the room shifted. Students, families, staff, everyone felt the same surge of energy before a single presentation began.
Prospective students didn’t just see classrooms. They saw opportunities. They didn’t just see athletics. They felt belonging. They didn’t just see a campus. They glimpsed a community where they could thrive.
The Hype Video worked because it spoke to what students were really asking:
Will I fit here? Will I be challenged? Will this investment be worth it?
Through bold visuals and storytelling, the answer was clear: yes.
👉 Tellwell was proud to help Moorhead turn a simple opener into an invitation, an invitation into the fire of what it means to be a Dragon
The best case stories start with a conversation. Tell us what you’re working on and we’ll tell you what it could look like.