No one wants more junk email, and knowing that, we have the responsibility to make opening our email worth our audiences’ time.
5 Easy Tips to Make the Most of E-mail
1. Start with a catchy subject line
So many e-mails have generic subject lines. Give the reader a reason to open it. E-mail from someone’s favorite brands are supposed to be fun for them to read.
2. Send the right message to the right people
Chances are, you have a variety of people on your e-mail list. Not everyone needs to know everything going on. For example, if you have a sale on baby products, chances are, a middle aged person with 20 somethings for kids doesn’t need that email. Many (all) email services, there are ways to segment your address list to make sure you send the right message to the right people.
3. Color & Branding
Color: Make sure your e-mails are as tailored and nice to look at as your other marketing pieces. You’d never have a brown or navy blue background with bright yellow font right? …Right? Make sure to use colors in the same family as your logo colors.
Please make sure you take a look at what you’re sending before you send it. If you can’t read it, no one else will be able to either.
Branding: Is it obvious to your reader where the e-mail is coming from? Your organization’s email should not come from a person, it should come from the brand. You have never gotten an email from Target that showed up as “Brian from marketing sending on behalf of Target” have you? Good. Have a designated email address for the organization and send from that. You’re a brand, not a person (unless you’re Brittany Spears – then you’re both).
This should be an easy one… is your logo incorporated into the e-mail? It should be.
4. Move to Mobile
There are so many choices for e-mail templates. There are also a lot of responsive template designs. If you’re not sure if the template you’re using is mobile friendly, send yourself a quick test email and view it on a smartphone. If it’s difficult to read or small on the screen, it’s time to choose another layout.
As more and more people look at email on their phones, your organization will need to move to mobile.
5. Call to Action
Someone read your email. Great! Now what do you want them to do? Make sure you ask the reader to take action. This can be “click to learn more”, “like your Facebook page for a special coupon”, or a direct click to make a purchase.
Give them a purpose!
What else have you done to make your email marketing successful? Or do you have a question? Post in the comments below.