Furniture For Less was started in 1998 by 2 locals, Barry Sundlie and Darrell Hansen. With long backgrounds in the furniture industry, they decided to try and fit a niche that was missing in the Fargo/ Moorhead area.
Mark it up to mark it down – that’s the mantra for many furniture retailers when it comes to sales and promotions. That’s not the case for Furniture for Less and we had to figure out a way to tell that story in an engaging, local, friendly way – a way that didn’t sound too salesy or like marketing speak. We
In collaboration, we helped tell the FFL story through a social video. Short snippets that showed the beautiful furniture, told the story of the amazing deals, and promote a great local business.